Trajectory Assessment: Your Starting Point
Every successful client journey at Catapult Startups begins with our Trajectory Assessment — an in-depth review that shows where your business stands today and what it will take to hit your next milestones. We identify your current stage and build a clear roadmap forward across strategy, operations, financials, and go-to-market.
Most clients fall into one of three phases:
Build the foundation to enter the market with confidence.
Scale operations, sharpen financial insight, and accelerate sales and marketing.
Increase valuation, prepare for a raise, or plan an exit.
Want clarity on your next steps?
Around Town
From Hype to Impact: Tech that Actually Moves the Needle and Reduces Risk
Hosted by Always Beyond, a strong session moderated by Tyler Chisholm with speakers Shawn Freeman, Greg Coulas, and Mike Sarnecki. Key themes: focus on tech that solves real workflow problems (not shiny tools), plan for cloud and subscription shifts, strengthen cybersecurity with governance and policies, and build a culture where teams can test new tools safely. Thanks again for the invite — looking forward to the next one.
From Service to Scale: Turning Real Problems into Productized Solutions
Attended DMZ + TD Innovation Partners' Tech Thursday event, moderated by Justine Clark with speakers Lourdes Juan, Addy Graves, and Amanda Julian. The conversation centred on solving real problems with simple, easy-to-adopt solutions, prioritising sales and revenue early, validating quickly before investing heavily in building, and showing up investor-ready with clear market size, margins, and a solid 3 to 5 year forecast. They also discussed defensibility and building a moat that protects your innovation as you scale.
Canada–Ireland Economic Report Launch
Attended with Ritesh K. Pais, hosted by the Government of Alberta. Ambassador of Ireland to Canada, John Concannon, spoke about the opportunity to deepen Canada–Ireland collaboration. Key highlights: Canada–Ireland trade nearly doubled since CETA (2017), services exports to Ireland grew 164%, and top Canadian goods export opportunities include mineral fuels, vehicles and parts, aircraft and parts, wood products, and meat.
Birthday Celebration of His Majesty Emperor Naruhito of Japan
Attended at the Calgary Petroleum Club with Ritesh K. Pais, hosted by Consul-General Takehiko Wajima. The Consul-General highlighted Japan as Canada's fourth-largest trading partner, with Alberta–Japan trade at approximately $3B. Key growth opportunities: Canadian companies entering Japan in energy and minerals, agriculture, and forest and wood products; Japanese companies expanding into Canada in vehicles and parts, machinery, and scientific instruments.
Upcoming Events
The Business of Video Games: Commercialization and IP
The video game industry is more than creativity and code — it is a business built on attention, distribution, and intellectual property. This webinar delivers a practical, founder-focused breakdown of the business and legal realities of building video games in Canada.
Attendees will gain clarity on:
- How modern video games are marketed, monetized, and scaled
- The role of platforms, publishers, creators, and communities in determining success
- Why IP ownership and early business decisions matter more than most founders realise
- Key legal considerations around copyright, trademarks, monetization, and creators — without legal jargon
Designed for developers, founders, creators, and entrepreneurs who want to move beyond hobby projects and understand the real economics of the game industry.
Events We Hosted
Growth by Design: Network, Tech, Execute
At our latest event, the focus was on making networking more strategic and more useful — turning conversations into outcomes through clarity, simple systems, and value-based communication.
Key takeaways:
- MAP framework (Mission, Action, Proof): Show up with a clear goal, make a specific ask, and share one credibility story.
- Minimum viable tech stack: CRM (relationships), calendar and tasks (execution), shared templates (knowledge), and small automations to reduce friction and stay consistent.
- Communicate value, not features: Value = Outcome × Confidence ÷ Friction. Make the outcome clear, prove you can deliver, and make the next step easy.
Clarity drives momentum. When you know who you are trying to help, what outcome you deliver, and the next step you want — networking becomes a growth tool, not just a social activity.
Refer a Founder
If you know a motivated founder — New Canadian, first-time entrepreneur, SMB owner, or startup — who needs practical guidance, business services, and the right connections, introduce them to Catapult.
Book a Free ConsultationSponsor an Event or Program
If your organisation wants to support founder outcomes while gaining meaningful visibility in Alberta's innovation community, we would welcome a conversation about sponsoring a 2026 event or program.
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Key Partners
About Us
Catapult is a dynamic hub for entrepreneurial growth, fostering innovation and collaboration among startups and established businesses alike. As a leading incubator and accelerator, we provide tailored support, resources, and mentorship to fuel success at every stage of business development.
Our vibrant program brings together diverse talents, ideas, and expertise, creating an environment where innovation thrives. From cutting-edge technology to sustainable solutions, Catapult is dedicated to empowering entrepreneurs to reach their full potential and drive positive change in our ever-evolving world.