Launch Sequence is Catapult’s curated hub for insights, ideas, and opportunities for entrepreneurs. Through newsletters, articles, and practical resources, we share guidance on starting, growing, and scaling businesses. Stay informed with expert perspectives, useful tools, and real-world knowledge designed to help founders navigate today’s evolving entrepreneurial landscape with confidence.

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The Lean Startup — Eric Ries

Resource

By: Catapult Team

The foundational methodology behind modern startup thinking. Build, measure, learn. Validate before overbuilding. The principles behind this book underpin how...

Canadian Business Valuation — CICBV

Resource

By: Catapult Team

The Canadian Institute of Chartered Business Valuators is the authoritative body for business valuation in Canada. Use this resource to...

BDC — Selling Your Business Guide

Resource

By: Catapult Team

A practical, step-by-step guide from the Business Development Bank of Canada on preparing your business for sale. Covers valuation, buyer...

ElevateIP Alberta

Resource

By: Catapult Team

A federally funded program delivered in Alberta to help founders understand, manage, and protect their intellectual property. Catapult is a...

CIPO — Canadian Intellectual Property Office

Resource

By: Catapult Team

The official Government of Canada resource for patents, trademarks, copyrights, and industrial designs. If you are building a product, brand,...

Google for Startups — Startup School Resources

Resource

By: Catapult Team

Free courses, tools, and resources from Google designed specifically for founders. Covers go-to-market strategy, growth marketing, financial modelling, and pitching....

Startup Canada

Resource

By: Catapult Team

Canada's national entrepreneurship organisation. Offers programs for women founders, export-focused businesses, and government engagement. A strong network resource for founders...

Business Link Alberta

Resource

By: Catapult Team

A government-supported advisory organisation providing free one-on-one business advice, market research support, and mentorship to Alberta entrepreneurs. Particularly valuable for...

NRC-IRAP — Industrial Research Assistance Program

Resource

By: Catapult Team

Federal funding for small and medium-sized businesses pursuing technology-driven innovation. Covers up to 75% of eligible R&D costs to a...

Futurpreneur Canada

Resource

By: Catapult Team

A national non-profit offering financing up to $20,000, mentorship, and business planning tools to entrepreneurs aged 18 to 39. One...

Alberta Small Business Resources — Alberta.ca

Resource

By: Catapult Team

The Government of Alberta's official small business hub. Covers Business Link support, the Canada Small Business Financing Program, export expansion...

Innovation Canada — Funding Finder

Resource

By: Catapult Team

The federal government's central platform for finding grants, loans, and funding programs across Canada. Search by industry, business stage, and...

Business Model Canvas — Strategyzer

Resource

By: Catapult Team

The Business Model Canvas is the global standard for mapping out a business model on a single page. Used by...

Canada Business Network — Writing Your Business Plan

Resource

By: Catapult Team

The Government of Canada's central hub for starting a business. Covers incorporation, licensing, permits, writing your business plan, and market...

Launch Sequence | September 2025

Newsletter

By: Catapult Team

Launch Sequence | November 2025

Newsletter

By: Catapult Team

Launch Sequence | January 2026

Newsletter

By: Catapult Team

What a Healthy Business Foundation Actually Looks Like

Article

By: Daniel Monzon

A lot of founders think a healthy business foundation starts with a great idea, a strong logo, or a polished...

How Founders Should Position and Communicate Their Value

Article

By: Daniel Monzon

Over the years, I have personally heard more than 1,200 pitches from founders starting businesses. The number one problem I...

Business Development Strategies for Founders and SMES

Article

By: Daniel Monzon

You want to put together a business development strategy, but don’t know where to start. The first step is understanding...

How to Get Business Clarity Before You Scale?

Article

By: Daniel Monzon

Before a business scales, it needs clarity. Growth sounds exciting, but scaling without understanding your business can create bigger problems...

AI as a Force Multiplier for Small Teams

Article

By: Jesse Lalli

The economics of small teams are changing. Tasks that once required multiple dedicated roles can now be handled by a...

The New Business Stack: How AI Is Replacing Traditional Roles

Article

By: Jesse Lalli

From Headcount to Systems AI is shifting businesses away from people-heavy structures toward system-driven operations. Tasks that once required dedicated...

The Death of Generic Marketing in an AI World

Article

By: Jesse Lalli

Generic Marketing No Longer Works Generic marketing used to be acceptable. It filled space, maintained presence, and created baseline awareness....

The Commoditization Problem: When Everyone Can Do Everything

Article

By: Jesse Lalli

AI has made execution more accessible than ever. Tasks that once required specialized skills, significant time, or dedicated teams can...

The Coming Attention Crisis in an AI-Generated World

Article

By: Jesse Lalli

The Problem Is Attention, Not Access While content supply has exploded, human attention hasn't budged. People still have the same...

The Business of Video Games: Why Most Games Fail — And What Actually Drives Success

Article

By: Jesse Lalli

The video game industry is often viewed through the lens of creativity. Great ideas, compelling worlds, innovative gameplay. But behind...

If Everyone Has AI, What Becomes the Advantage?

Article

By: Jesse Lalli

AI has moved fast, from competitive edge to baseline capability. The same tools are now available to solo founders, scrappy...

From Idea to Traction: How Game Studios Turn Concepts Into Commercially Viable Products

Article

By: Jesse Lalli

Building a Game vs Building a Product Building a video game is an achievement. Turning it into something that performs...

Launch Sequence | February 2026

Newsletter

By: Catapult Team



BDC Business Plan Template

Resource

By: Catapult Team

The Business Development Bank of Canada's free business plan template is one of the most practical starting points available to...

The New Marketing Engine: How AI Is Changing the Rules

Article

By: Steven Blair

Artificial intelligence has rapidly changed the way marketing is planned, executed, and measured. For entrepreneurs and growing companies, AI is...

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