Our Trajectory Assessment is a structured review designed to clearly identify where your business stands today and what it will take to reach your next milestone.
Our assessment determines whether you are in the Launch, Velocity, or Apex phase of growth and outlines the strategic services required to move forward.
Following the assessment, you receive a detailed roadmap and transparent service plan to guide your company from its current position toward sustained growth, increased value, and long-term success.
Catapult Startups’ Launch Phase is a focused program designed for startups and small and medium sized businesses (SMBs) that need expert guidance to launch their business, navigate market conditions, and build a strong foundation for growth. The program provides targeted advisory services that help businesses successfully enter the market, refine their strategy, and strengthen their early market presence to support sustainable long term success.
Our corporate sponsorship enables us to provide programs to individuals overcoming business entry obstacles. We aim to empower marginalized communities and those with brilliant ideas but limited capital, ensuring equal access to essential business services for starting and managing their ventures. Your support is invaluable, and we are constantly seeking assistance. If you’d like further details about our corporate sponsorship programs, we would gladly engage in a conversation with you. Together, we can make a difference in fostering entrepreneurship and enabling aspiring entrepreneurs to achieve their goals.
Our financial advisory services help founders build strong, sustainable business foundations. We support business model development, revenue forecasting, budgeting, and cash flow planning. Founders receive guidance on pricing strategies, break-even analysis, and setting up accounting systems such as QuickBooks or Wave. We also assist with grant and micro voucher applications, investor readiness, pitch preparation, cap table planning, and introductions to trusted accountants, bookkeepers, and financial advisors who support startup growth.
Our human resources advisory services help founders build strong, effective teams that support long term growth. We assist with organizational design, team structure planning, and hiring best practices. Founders receive guidance on job descriptions, onboarding systems, performance management tools, and HR policy development. We also support equity planning for early team members, intern and volunteer engagement strategies, and founder succession planning, while connecting companies with trusted HR and talent management partners when specialized support is required.
Our logistics advisory services help companies build efficient supply chains that support growth and operational stability. We assist with supply chain strategy, inventory planning, and demand forecasting to ensure businesses can meet customer demand. Founders receive guidance on vendor sourcing, supplier management, fulfillment and distribution design, and evaluating shipping, warehousing, and third party logistics partners. We also support order management systems, cost optimization, and scaling logistics infrastructure to support long term expansion.
Our legal advisory services help founders establish strong legal foundations while protecting the assets that drive business value. We support founders’ agreements, shareholder planning, and guidance on legal structures such as incorporation, sole proprietorships, and partnerships. Companies receive assistance with NDAs, employment and contractor agreements, intellectual property strategy through the ElevateIP Alberta Program, and trademark and copyright protection. We also provide risk and compliance guidance while connecting startups with trusted legal partners for specialized support.
Our marketing advisory services help companies clearly define their market position and build effective strategies to reach and convert customers. We support market research, customer persona development, and value proposition refinement. Businesses receive guidance on go to market strategy, digital advertising, social media planning, and content marketing. We also assist with sales funnel design, CRM setup, lead generation tools, branding, website and e commerce development, and campaign optimization to drive sustainable growth
Our operations advisory services help founders build structured systems that support efficient and scalable business growth. We assist with developing 90 day operational roadmaps, business registration and regulatory compliance, and creating standard operating procedures. Companies receive guidance on workflow automation tools, project management systems, and performance dashboards. We also support vendor and supplier management processes while helping businesses implement scalable operational strategies that improve efficiency and support long term expansion.
Our emerging and foreign market advisory services help companies evaluate and pursue growth opportunities beyond their current markets. We support international market research, customer segmentation, and market entry strategy development. Businesses receive guidance on export readiness, regulatory considerations, pricing strategies, and distribution models for new regions. We also assist with localization of messaging and branding, partnership development, and connections to trade programs, export resources, and global advisors who support international expansion.
Our product development advisory services help founders validate ideas and build products that meet real market demand. We support product–market fit discovery, MVP roadmap development, and feature prioritization to ensure resources are focused on the most valuable opportunities. Companies receive guidance on prototype development, UI and UX evaluation, and structured user testing to gather meaningful feedback. We also assist with product led growth integrations, productizing service offerings, and identifying development resources through hiring or outsourcing strategies.
Our sales advisory services help companies build structured, repeatable revenue systems that support sustainable growth. We assist with developing sales strategies, identifying target customers, and designing effective sales pipelines. Businesses receive guidance on sales playbooks, outreach frameworks, CRM implementation, and lead qualification systems. We also support sales scripting, pitch refinement, partnership and channel development, and performance tracking to improve conversion rates and strengthen revenue forecasting.
Our technology advisory services focus on evaluating and optimizing the systems that power modern businesses. We assess existing technology stacks to identify gaps, inefficiencies, and opportunities for improvement. Companies receive guidance on platform selection, system architecture, and integration of core business tools such as CRM and ERP platforms. We also support data management and analytics frameworks while identifying opportunities to integrate AI and automation that improve efficiency, decision making, and scalability across the organization.
Evaluate your business direction with expert guidance. Identify obstacles, clarify priorities, and build a structured plan for sustainable growth.
From seminars to tips and information about the entrepeural landscape, keep up to date on everything going on at Catapult and our partners.
Access practical insights, and analysis covering entrepreneurship, marketing, funding, and growth strategies for modern startups and small businesses.
Meet the experienced entrepreneurs and advisors behind Catapult. Our team brings practical knowledge, mentorship, and real world business experience..
Learn practical business skills through focused workshops and expert sessions designed to help entrepreneurs launch, operate, and scale companies successfully.
Join curated discussions with founders, operators, and advisors. Exchange ideas, solve problems collaboratively, and gain insights from experienced entrepreneurs.
Protect and strengthen your intellectual property strategy. Learn how to build valuable brands, products, and assets that increase long term business value..
Have questions or want to get involved? Connect with the Catapult team to learn about everything you need to take your business to the next level..
