Jesse Lalli is a marketing strategist, entrepreneur, and operator focused on the commercial architecture behind emerging and high-growth industries, including video games.

He holds a Bachelor of Commerce in Marketing from the Haskayne School of Business at the University of Calgary and serves as an Account Director with Blair & Co. Advertising, where he oversees client strategy, budget allocation, media planning, and agency workflow execution. Jesse brings both analytical rigor and creative positioning to the businesses he works with, combining structured business planning with forward-thinking marketing strategy.

Through his work with Catapult Startups and multiple ventures across digital commerce and performance brands, Jesse specializes in helping founders bridge the gap between product creation and sustainable revenue. His expertise spans brand development, go-to-market strategy, platform distribution, paid acquisition, and long-term IP positioning. He works closely with startups to ensure marketing, monetization, and ownership strategy are aligned from day one—so companies are built not just to launch, but to scale.

In the video game sector, Jesse focuses on the business mechanics that determine commercial success: audience definition, distribution leverage, platform economics, creator strategy, community-driven growth, and how early structural decisions influence long-term valuation. As an avid gamer himself, he brings a dual perspective—understanding the psychology of players while advising founders on sustainable business models. This intersection of gamer insight, founder thinking, and marketing strategy allows him to approach the industry from both emotional and economic angles.

His approach is grounded in real-world execution and commercial viability, helping game startups think beyond launch cycles toward durable brand equity and scalable IP value.